PACKAGE DESIGN
Anti Shark Wetsuit, Surfing Wax and Shark Defense Repellent Spray Rebrand and Package Design
The rebrand and redesign of this packaging was inspired by the pattern of a wetsuit titled "the Elude". The ocean pattern on the wetsuit acts as a tool for camouflaging swimmers, surfers, and divers while in the water. This blue water pattern is integrated throughout the packaging design to make all of the packaged items cohesive.
The wetsuit packaging can store the wetsuit as well as other products in the product line: such as shark deterrent surfing wax and shark repellent spray. This aspect of the packaging provides easy storage for the consumer. The packaging is portable so it can be taken to the beach with the consumer, while also being an identifiable brand to act as a portable advertisement for the Shark Attack Mitigation System.
