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    Creating a package design system and brand identity for a beloved beer
    Published:
Zero Gravity Brewery of Vermont creates solid, everyday-drinking craft beer. Their existing packaging is sharp, but lacks cohesion. This creates unnecessary hurdle for fans. Why make someone work to pick you out of a crowd? Here is my design solution to this problem. This packaging system and brand proposal bring visual unity to elevate the brand presence in the retail space. 
Brand Swipes (key elements of the brand, and the design system, written for designers)
Special Brews Packaging
Brewery Merch
Cheers!