Basic Info

Logo Design R-America is a start-up boutique auto dealership based Tulsa, OK that specializes in Honda and Acura automobiles. The logo was inspired by two sources: An existing logo and an image the owner had taken of a Milano red Honda at a convention in Japan. The logo features chrome and pays subtle homage to both the Honda and Acura emblems. Three different versions of the logo were created for use in multiple mediums. This includes four-color chrome with black letters for application on light backgrounds, four-color chrome with chrome lettering for use on dark backgrounds, and one spot color logo. The design was incorporated in further brand buildout including business cards and environmental signage. www.r-americagroup.com

Credits

Tags

logo automotive dealership identity red chrome slate 3D texture

Tools Used