Nlütea Teashop
2017, Shenzhen
MIST was invited to design the new store identification of fashion tea brand Nlütea. Nlütea mainly engaged in Chinese tea and related product of tea. However, compare with coffee, tea is not DNA in new generation of China any more, that they think tea is out of date today. Our mission is to sell a cup of traditional Chinese tea like to sell a cup of coffee ，by a new, convenient, and quality stable way, make Chinese tea popular again in the young people.
米思设计受邀为时尚茶饮品牌Nlütea打造其店铺终端识别系统。Nlütea主要经营中国茶零售，同时经营茶饮周边产品。但如今年轻人没有喝茶的习惯，茶文化已然不再是新一代中国年轻人的DNA，和时髦的咖啡相比，茶是老气的代名词。我们的任务是，通过一种新奇的，便捷的，质量稳定的方式，把一杯传统的茶饮，像咖啡一样卖给新一代的年轻人，让茶在中国新生代中变得时髦。
more info please click here
Client:Nlütea Group
Designer: Sam Yeung
www.ateliermist.com
