Contra las Cuerdas is a weekly program aired on Unimas focused on the Mexican traditional sport Lucha libre. Lucha libre has been a mexican tradition and is engrained in every Mexican soul. We leveraged the history of Lucha Libre and brought in rough walls, upbeat feel, edgy classic street art posters taking it back to its root captivating the original audience and the current young adults that grew up listening to stories about lucha libre. We produced the logo and the original pitch deck to sell the idea. With success the first show aired March 30th 2017.​​​​​​​