University of Johannesburg - What If Campaign
TASK.
We were task with creating an impactful & clever communication that drives the narrative of the UJ flagship programmes.


HOW?
We imagined a world of change and innovation.

We put ourselves in the minds of the faculties to envision the future and the boundless possibilities that the work at the faculties may hold.

We imagined a world where imagination may one day become reality.

WHAT IF...
visionaries had the ability to change the world through knowledge?

What if…

we could create a thought provoking campaign which shows that boundless imagination can become a reality, and that no dream or idea is unattainable.

CREATIVE.
Each theme piece was created through vast research and insights, brainstormed, conceptualised and crafted to illustrate the bespoke characteristics and core goals of the faculties.
Each faculty had it's own WHAT IF question that challenges the mind, and creates through provoking conversations around the focus of the faculty.

JIAS – Johannesburg Institute for Advanced Study

What if we condensed 92 billion light–years into a book?

The University of Johannesburg | Johannesburg Institute for Advanced Study (JIAS)
The future reimagined
Earth Sciences

What if all our resources were mined in space?

The University of Johannesburg | Earth Sciences
The future reimagined
Childhood Education

What if teaching a child means thinking like a child?

The University of Johannesburg | Childhood Education  
The future reimagined
Institute for Intelligent Systems

What if the power of thought powered our cities?

The University of Johannesburg | Institute for Intelligent Systems
The future reimagined
INSTITUTE FOR PAN-AFRICAN THOUGHT AND CONVERSATION

What if we stopped teaching African lives Western lessons?

The University of Johannesburg |Institute for Pan-African Thought Leadership
The future reimagined
University of Johannesburg - What If Campaign
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University of Johannesburg - What If Campaign

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