TASK.
We were task with creating an impactful & clever communication that drives the narrative of the UJ flagship programmes.
We were task with creating an impactful & clever communication that drives the narrative of the UJ flagship programmes.
HOW?
We imagined a world of change and innovation.
We put ourselves in the minds of the faculties to envision the future and the boundless possibilities that the work at the faculties may hold.
We imagined a world where imagination may one day become reality.
WHAT IF...
visionaries had the ability to change the world through knowledge?
What if…
we could create a thought provoking campaign which shows that boundless imagination can become a reality, and that no dream or idea is unattainable.
CREATIVE.
Each theme piece was created through vast research and insights, brainstormed, conceptualised and crafted to illustrate the bespoke characteristics and core goals of the faculties.
Each faculty had it's own WHAT IF question that challenges the mind, and creates through provoking conversations around the focus of the faculty.
Each faculty had it's own WHAT IF question that challenges the mind, and creates through provoking conversations around the focus of the faculty.