Task: White paper is a new animation studio created by young animators from Kyrgyzstan. The task of the bureau was to create a bright and dynamic corporate identity for the animation studio.
Solution: The logo was based on the idea "everything starts from a clean sheet of paper". The logo is based on format A paper standards. The identity continues to develop the idea of a "clean sheet of paper", which is filled with the works of studio artists. The corporate identity is also a portfolio of "White Paper", since it uses the real works of the studio. In the future, White Paper will be able to continue develop the corporate identity, replacing it with newer works, so the "White Paper" identity is infinitely renewable.