M2 CONCEPT is an architectural company specialized in private business building and private house. As the name is M2 - an abbreviation of meter square, the company provides design solutions to maximize customers' experience in every meter square of the place.
Based on the business idea, the branding concept is developed as Timeless Pieces - each meter square is a valuable piece, which will companion with the place owner on the way to build up a complete happy living space.
The logo is the combination of the name M2 and Infinity symbol, illustrated by squares within a square.
M2 CONCEPT covers 3 sub-areas: Architecture, Home Interior and Construction. Sub-areas are divided by colors, which represent different characteristics.
Orange for Architecture - Enthusiasm;
Sky Blue for Home Interior - Calm;
Deep Blue for Construction - Trustworthy
While choosing Black - Grey scale as the main color scheme for a formal and mature brand, sub-colors are added in to create a friendlier and more modern feeling
Helvetica Neue's straight and curved lines nicely associate with the formal, modern nor friendly characteristic of the brand. Its' high legibility and readability also are essential for body text.
With a wide range of font weights, Helvetica Neue helps the brand typography presenting more pronounced.
The icon set is designed to support the working process of M2 CONCEPT, making it easier for clients to follow stage by stage. All icons are consistently developed with straight lines and round corner to be synchronized with the whole brand identity, and also divided into four types: Customer Service, Architecture, Home Interior and Construction.