In 2016, I spent a few months working with the producers at Shareability to create viral, shareable content for brands.  They also believe in trying to create organic, original stories and gave me a chance to work with the one-and-only LA Beast, a YouTube sensation with over 1.5 million subscribers.  

The Beast had created a following by engaging in a stream of bizarre and shocking physical challenges that involved speed eating outrageous food and other objects, but when I met him, he was starting to question his entire career and life goals.  

He set his sights on a unique mission: to be one of the fastest people to ever walk across the United States.  He found a wikipedia page listing only 18 names of people who had accomplished such a feat and decided to add his name to the list.  And in the fall of 2016, we shot a short reel to help him prepare for his epic journey.