This three dimensional message will encourage and/or facilitate action by the audience. by "three-dimensional message" it is understood that the piece should somehow relate with the chosen-site where it is meant to exist: it can alter or activate the space, or coordinate specific elements of the site in order to make its point.

Blood drives are ongoing needed events that can be sponsored by various organizations, such as companies, community groups, churches etc. The three dimensional piece to be developed will set up the visual language for a future set of promotional materials geared specifically to blood drive campaigns organized by college campuses.

A's B's & O's is a blood drive that runs on campus for students to donate blood. What this promotional environmental piece is trying to do is announce a new way to look at what is going on inside the blood drive trucks and bring them to a visual interpretation by using the LED boards. Replacing the people walking around campus trying to get you to donate, there are cubes that speak for themselves and give some examples and facts about the blood drive itself. It should look visually appealing and want to draw attention to its main attraction.