Identity design for LenTex Lighting, an aftermarket Jeep third brake light retailer.
The client was looking for an easily recognizable mark that identified their product to their tribe of fellow Jeep lovers. We distilled the aesthetic of their product to its simplest form, then threw in a Texas star on the hub for good measure. The client loved the logo lockups and was blown away by the extra branding applications we suggested, including the "Get Lit!" tagline, which resonated with their "laid back and enjoying life" persona.
A huge thank you to INTJ Design for helping to put a face on the LenTex Lighting brand.
Robert is awesome to work with. He's not only talented but he's very patient and accommodating with his clients. We enjoyed the entire process from start to finish, and Robert has a knack for capturing the essence of what we were looking for.
Ron Lennex - LenTex Lighting