Identity design for LenTex Lighting, an aftermarket Jeep third brake light retailer.
The client was looking for an easily recognizable mark that identified their product to their tribe of fellow Jeep lovers. We distilled the aesthetic of their product to its simplest form, then threw in a Texas star on the hub for good measure. The client loved the logo lockups and was blown away by the extra branding applications we suggested, including the "Get Lit!" tagline, which resonated with their "laid back and enjoying life" persona.