As a company that engages in a wide range of services, the challenge was to create a name and a modern, attractive & versatile identity that would do two things:
1. Be muted enough to be applied over a portfolio of works with varied art directions and not steal attention, and yet be strong enough to stand on its own,
2. Allude to its primary emphasis on craft, and yet avoid the common direction that other entities revolving craft would commonly take - no explicit usage of scissors, papercuts, paint, glue & so on.
By working closely with the client, we arrived at The Makery: When one thinks of a bakery, one pictures oven-baked pastries lovingly prepared by hand. The Makery, on the other hand, produces stunning pieces of hand-crafted art.