Dancer Versus Cancer is a non-profit fundraising campaign realised by Riia Laitinen. It's goal is to teach people various dancing styles and though that raise funding for cancer treatment. Laitinen asked me to design the visual identity for the campaign. The design solution was based on a logo that relied on the contrasting composition between the words "dancer" and "cancer". This contrast was highlighted with movement in marketing tools such as the digital poster made for their Instagram-feed.
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