Wonderbricker the logo design
the client's assignment:
Design a logo for my new product - the new desk game for kids.
The basic idea consists of transparent plastic tiles complete with magnets for connection, ready for small squares of designer paper to be inserted in between tiles, mimicking different games like puzzles, pax, dominoes and so on. Also, more complex structures can be built with the tiles since they can be joined into cubes and different shapes.
my approach:
I wanted to express the physical properties of tiles, transparency, inserting of the paper designs, building structures, 3 dimensions, creativity and so on. Came up with 5 basic ideas, the images follow:
I wanted to express the physical properties of tiles, transparency, inserting of the paper designs, building structures, 3 dimensions, creativity and so on. Came up with 5 basic ideas, the images follow:
V01 - tags: glass, transparency, gloss, the W letter, layers, crystal, interconnectivity, magical object, ritual, spell, cards
V02 - tags: layers, transparency, quest, fun, jumping, dynamics, adventure
V03 - tags: layers, transparency, optical phenomenon, WB abbreviation, connection, construction
V04 - tags: frames, glasses, layers, inserting, question, connection, joints, playful, jumpy, accent, exclamation, need to have this, kinder surprise :)
V05 - tags: lransparency, layers, cube, frames, playful, crazy, 3d, ketchup colors, balance
The result:
Client has chosen the direction of fourth design, but wanted to incorporate colors and styles from other designs also, so after 2 more derivations, the final result follows:
