Website Design Project ___ 2017
Ktima Karipidis ©
A visual narration that highlights its terroir.
Located in Vounena, Thessaly, Ktima Karipidis creates wines from it’s organic vineyard in its ideal expression. The metaphor served as a design objective for expressing winemaking not just as a practice but also as a philosophy which starts and completes in it’s vineyard’s terroir.
As a result of the landscape’s interpretation, the color palette helps the visual narration in a compromising way with a harmonious combination of typography and imagery we created in a more cinematic approach, giving an expression of the professionalism and the intense feeling of winemaking. Custom typography was required for digits so it can strengthen the concept of the integral human element.
Through the distinct ostentation of each label, the visitor can get more familiar with the vineyards varieties. In that way can also be informed about the special characteristics of each variety, information and food pairing as well as the geographical location, through an aerial top view.
A robust result, finely textured, with balanced acidity, and visual intensity that highlights its terroir.
Athens _______ Greece
