New York-based photographer John Dolan specializes in interior and architectural photography. He combines advanced lighting techniques and large-format photography with digital imaging. John’s approach yields images that authentically capture spaces, structures, and designs. Basing the logo on the form and shape of his 4×5 camera bellows, we created a mark that is geometric, spacial, and iconic to his media. The repeating pattern of the bellows icon also mimics the abstract forms of his initials. Condensed typography balances the tall and compressed forms of the logo creating a uniquely custom mark.