The image on the right is the original logo for Porcelli Pizza Co. And the other two are the logotypes that I designed for them, based off of the embroidery of their uniforms. They chose to keep the original logo because the owner liked having an image of a pizzaiolo (Italian pizza chef) in it.

Below are a few other concepts that I created and submitted to them to consider.

Finally, I'll show you the embroidery that I used in developing these logotypes.