CNTRL Beyond EDM Tour - Richie Hawtin | Loco Dice
CNTRL Beyond EDM Tour - Graphic Design & Branding
"CNTRL is what America needs right now: an effort to reconnect the electronic dance music movement with its history, without forsaking either innovation or imagination." – Philip Sherburne, SPIN.COM
Electronic music innovators and world-leading DJs RICHIE HAWTIN and LOCO DICE completed a music and technology tour of Canadian and U.S. colleges in 2012, taking the history and the future of the platform to the very people who could well be the next generation of producers, DJs, technology innovators or simply advocates of the sound that is sweeping the continent after 20 years of trying. The tour took place in over 15 cities across the eastern part of North America.
The tour, called CNTRL: BEYOND EDM - ELECTRONIC & TECHNO(LOGY) BASED MUSIC, was a groundbreaking North American college tour combining educational daytime lectures on music technology presented by DUBSPOT in some of the leading universities and colleges, followed by an evening of electronic music with RICHIE HAWTIN, LOCO DICE, EAN GOLDEN from DJ TechTools and their touring guest DJ's.
“Music at your fingertips” was a theme captured in the branding, which was designed to encapsulate the interface between the unique individuality of each musician and the electronic outlets they use to create music.
The CNTRL bus in front of daytime lecture in Boston, MA - Wed 31st Oct
CNTRL Bus Design

On the way to the University at Buffalo for the daytime lecture - Mon 29th Oct
 Richie Hawtin and Loco Dice before CNTRL tour starts - Mon 29th Oct
 CNTRL at Berklee College of Music - Wed 31st Oct

 The Daytime Lectures

CNTRL also features special guest speakers in each city during the daytime lecture programming, including Tiga (Nov 5, Montreal) and John Acquaviva (Nov 6, London Ontario) with more to be announced. The events focus on the techno and technology aspects of modern-day electronic music, presenting the more futuristic and underground side of the genre, as championed by HAWTIN and DICE and their peers for the last two decades.

Central to the CNTRL concept are daytime seminars in the colleges to inform and inspire people about technology, music production, live performance, and the business of electronic music and are presented by world renowned electronic music production and DJ school, DUBSPOT.

First CNTRL Lecture - University at Buffalo, NY - Mon 29th Oct
CNTRL Class is in session - American University in Washington, D.C. - Thu 1st Nov
Kurosh Nasseri (Attorney), Paco Osuna, Loco Dice, Richie Hawtin - American University, Washington D.C.
- Thu 1st Nov
Preparing for lecture, University at Buffalo, NY - Mon 29th Oct
Fratalie interviews Paco Osuna before he leaves the tour - American University, Washington D.C.
CNTRL T-Shirt Design - Thu 1st Nov
Syracuse, NY show was canceled due to Hurricane Sandy, but instead a LIVE DJ broadcast set from hotel
- Tue 30th Oct
Syracuse, NY show was canceled due to Hurricane Sandy, but instead a LIVE DJ broadcast set from hotel
- Tue 30th Oct
CNTRL Promotional design varient

The Night Events

All DJs performing on the night participate in the master classes by day, and CNTRL invites local DJ / production / industry pioneers from each region to also take part in the events. CNTRL is a future thinking session but also ensures the students leave with a deeper understanding of how the genre developed to where it is today. The event then ends with a low-ticket gig at a venue near campus, giving the students a chance to experience the artists in action.

Preparing for the Syracuse University Theater event with Loco Dice, Paco Osuna & Richie Hawtin - Thu 30th Oct
Richie Hawtin taking to the decks from Echostage in Washington, D.C. - Thu 1st Nov
Richie Hawtin mid set at Echostage in Washington, D.C. - Thu 1st Nov
Ean Golden performing at Echostage in Washington, D.C. - Thu 1st Nov
The crowd when Paco Osuna is on the decks from Echostage in Washington, D.C. - Thu 1st Nov
Leading international headphone brand Sennheiser has aligned with the CNTRL tour as official ‘Partner in Sound.’ Sennheiser shares the ideology of the CNTRL concept and will join the tour to reinforce the
importance of working with quality sound ideals and products in music technology. CNTRL is in also run in partnership with DUBSPOT: Partners in Education. DUBSPOT will curate the panels with Hawtin and Dice, and moderate all educational elements on the college campuses. Other partners include Native Instruments and Traktor - the DJ software used by Hawtin, Dice and Golden. Also Elektro, Onebeat.TV, Beatport, Paxahau, DJ TechTools plus M-nus and Desolat - the latter being the labels of Hawtin and Dice, respectively.
CNTRL Beyond EDM Tour - Richie Hawtin | Loco Dice

CNTRL Beyond EDM Tour - Richie Hawtin | Loco Dice

Branding and Graphic Design by Ben Slater for the "CNTRL Beyond EDM" Tour, run by Richie Hawtin and Loco Dice in America in 2012.


Adobe InDesign
Adobe Photoshop
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

Read More