Lancel - Winter Collection
My involvement in this project was as concept designer and as studio creative director.
We took the brief from the Lancel creative director who wanted to build on the film we created for them last year.
The brief was based around conveying Paris in an 'effortless parisian chic' way.
Combining the calm of the river and old Paris with the excitement and luxury chic of Paris as it enters the evening, Whilst featuring the product range subtly in various shots.
The whole film had to be created using stills and projection techniques due to budget requirements, however the concept was to convince the viewer they were watching carefully filmed shots of Paris.
Post production was completed by TheStudio@smoke-mirrors.com.
The brief was based around conveying Paris in an 'effortless parisian chic' way.
Combining the calm of the river and old Paris with the excitement and luxury chic of Paris as it enters the evening, Whilst featuring the product range subtly in various shots.
The whole film had to be created using stills and projection techniques due to budget requirements, however the concept was to convince the viewer they were watching carefully filmed shots of Paris.
Post production was completed by TheStudio@smoke-mirrors.com.
thestudio.smoke-mirrors.com
Storyboard - concept frames
