Canon EC334 ' Product Video'
My involvement in this project was as the initial designer and as studio creative director.
We produced concept boards for the product launch giving two options of execution either a full CG 3D route, building the camera from CAD files or a simpler route of just using 2D product shots and animating those assets.
The client went for the simpler option which still worked. The whole look was based around a clean simple environment using the Canon brand colours to emphasise
and strengthen the brand.
Post production was completed by TheStudio@smoke-mirrors.com.
The client went for the simpler option which still worked. The whole look was based around a clean simple environment using the Canon brand colours to emphasise
and strengthen the brand.
Post production was completed by TheStudio@smoke-mirrors.com.
thestudio.smoke-mirrors.com
Storyboard - concept frames
