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    TOKU is a tiny village in Võru, Estonia & it is also a producer of normcore comfy footwear TOKU shoes. The branding process included not just the… Read More
    TOKU is a tiny village in Võru, Estonia & it is also a producer of normcore comfy footwear TOKU shoes. The branding process included not just the logo, but creating patterns for shoes themselves, lookbook photography, copywriting & packages. "Footwear to wear anywhere" and "For comfort & fun" became TOKU's mantra and the rhythms of comfortable walking were translated into graphics. Graphic designer & artdirector Helene Vetik. Read Less
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