Brand design
AdstraGold Microbrewery
The logomark is the integration of letters ‘a’ and ‘g’. This integration shows how AdstraGold incorporates the tradition of craft beer with the brewery system technology. This integration is further highlighted with the wheat in the overlapping area to evoke the authentic qualities of the craft beer. The angular and bold strokes of the Blackletter type exude strength and masculinity—qualities that are often associated with beer. It is set primarily in dark brown for its stability, accented by gold, which represents quality and wealth of the AdstraGold flavour.
The design of the beer labels reflects the brand characteristic of AdstraGold, that is, ‘authentic’, ‘valuable’, and ‘adventure’. The concept of the illustrations shows the flavour of AdstraGold as precious 'gold' presented by the authenticity of royalty, the adventurousness of treasure hunts and the value from the secret mines.
陳曉樂 | vivien tan
Brand design | AdstraGold Microbrewery
