For the Wake 'n Bake with Clay Pigeon radio show on WFMU in Jersey City, NJ. I offered to do the identity (Clay is my husband), and it's evolved into a really fun ongoing project. So far there have been business cards, 2 tee shirts, bumper stickers, animated gifs and even a billboard in New Jersey. If you haven't heard this show, I highly recommend you start your day with it! 6-9am daily on 91.1fm in the New Jersey and New York City, or listen online at WFMU.org.