These pieces are the result of a study for a typography class of several typefaces released by the type foundry K-Type in Manchester, England. K-Type’s founder and sole designer, Manchester native Keith Bates, creates playful, witty, and respectfully nostalgic typefaces that reflect the history of British, European and American design. The names of some K-Type fonts: Sgt Peppers, Sardonyx, Rick Griffin Contour, Bank of England — hint at Keith’s’ sensibilities.
     In the first phase, I created two book covers based on my understanding of the subject, with a subtle nod to comments, language, and vocabulary used in an episode of Project Runway, and a documentary about the history of Roman and italic letterforms. The aim was to capture the flavor of my subject. Each composition had to be symmetrical and include the title, my name and the studio name. I chose the title of a song by the legendary Manchester band The Stone Roses to capture the monumental and mysterious qualities of Keith Bates’ hometown.
     In the subsequent phase, no type could appear — except, subtly added — a one-ingredient list from a personally selected bathroom product, baking soda. Abstract shapes and colors represent chemical reactions — transforming, bubbling, flowing, etc.
     Typefaces used include: Magica, Mythica, Motorway, Sardonyx, and Poster Sans.