Timberland Legends Club - Volume VII - "Trumpet" (:60)
Timberland Legends Club ft. Nas - Teaser (:15)
Pereira & O'Dell New York teams up with hip-hop legend Nas to launch exclusive Timberland fall 2017 Legends collection.
The legend of the iconic yellow boot continues with the Timberland Legends Club, and 4 inspiring stories from Nas in Queensbridge, NY. The Legends Collection campaign was created and art directed by creative agency, Pereira & O'Dell with animation executed by Gentlemen Scholar.
The campaign runs in the US through December 2017 and consists of four 60-second animated videos to accompany each new story and exclusive shoe drop. It will also include custom painted OOH, custom comic books, in-store signage at Foot Locker and Timberland. Special edition boot boxes, and more.
The first of four shorts, “Trumpet”, takes viewers to the beginning of Nas' journey at age 6, on a Queens street corner wearing classic Timberland® 6-Inch boots, and tapping his feet as he plays the trumpet before a growing crowd.
AGENCY: PEREIRA & O’DELL/NY
Executive Creative Director: Dave Arnold; Creative Director: Jake Dubs; Juan Leguizamon, Art Director; Maya Renz: Jayson Mittman;Copywriter, Head of Content Production; Tennille Teague, Senior Digital Producer; Jon Serna, Associate Producer; Rhea Phipps, Business Affairs Director: Russ Nadler; Managing Director: Cory Berger; Group Account Director: Steve Scutellaro; Management Supervisor: Rosie Boskett
PRODUCTION COMPANY: GENTLEMAN SCHOLAR
Creative Directors: Chace Hartman, William Campbell, Will Johnson; Executive Producer: Christina Roldan; Art Directors: Cristina Barna, Macauley Johnson; Senior Producers: Sue Yee Hubbard, Kirsten Noll; Storyboard Artist: Christopher Wolfgang Mauch; Designers: Cam Floyd, Christina Liang, Jina Kwon, Cristina Barna, Hana Eunjin Yean, Macauley Johnson; Cel Animators: Harry Teitelman, Laura Yilmaz, Taik Lee, Ana Chang, Matt Everton, Stephanie Simpson, Chris Mauch, Sam Kim, Aly Tain; 2D Animators: Ana Chang, Aaron Kemnitzer, Alison Alvarez Avila, Pablo Robleto, Lauren Tom, Henry Pak; 3D Animators: Aaron Kemnizter, Arsen Arzumanyan; Compositors: Aaron Kemnitzer, Henry Pak, Lauren Tom Previz; Artist: Arsen Arzumanyan
MUSIC: SQUEAK E CLEAN
