Marbella Design Academy Project
"Design the graphic artwork for a publicity campaign to promote a Spanish Feria. Many companies look to graphic designers to update and refresh their brand identity and existing artwork in a new and modern style, recreating their image to reflect changing attitudes. For this project you will be expected to visually communicate the positive and fun aspects of a typical Spanish Feria with a campaign focused on modernising existing styles."
A3 Poster
After carrying out thorough research into past Spanish Feria posters, I found that the most traditional designs often used flat graphics. Due to this I wanted to use the same style within my own work in a more modern way.
A4 Magazine Advert
A4 Infographic
It was important that the campaign had a strong identity and therefore every piece of advertisement had to follow the same style. Creating strong illustrations based on each of the individual facts is important to help engage with the viewers, and of course the same flat graphic style had to be used.
