AWARD WINNING CIRCULO CREATIVO, MEXICO.
Automotive audiovisual Sub- category / BRONZE
Automotive audiovisual Sub- category / BRONZE
Automotive Audiovisual Campaign Sub- category / BRONZE
Automotive audiovisual Sub- category / BRONZE
Automotive Audiovisual Campaign Sub- category / BRONZE
SINCE THIS WAS TOUGHT OUT FOR YOUTUBE, the first challenge was to hold our viewers through the whole spot, or at least more than 5 secs (before they click on “skip ad”)
Boy: Are you for real? No, No Sir.
Boy: Why the seats have no cushion?
Captions: "It's all wrecked!"
Sr: No, This model came out like this... all loose
Captions: "oh kid, you are one of those... fussy ones"
Boy: Hmmm and the stains?
Captions: "OH MY…Is that Blood?"
Sr: It’s part of the spotted design
Captions: "That is from the day we crashed, it was a hard one!"
Boy: Hmmm spotted design, right!
Captions: It is Blood!
Sr: Youthfull!
Captions: It doesn’t go away
NARRATOR: Words can deceive. Our cars don’t.
NARRATOR: Chevrolet, Find New Roads.
Women: Are you the only owner?
Captions: "Looks stolen"
Dealer: Yes, it's my cousin's
Captions: "Super Stolen, but you will never know that"
Women: And the paperwork is in order, right?
Captions: "You don’t even have paperwork, right?"
Dealer: Of course, right now it’s in the notary's office
Captions: "Of course not, I’m forging them"
Women: oh, that’s cool!
Captions: "I knew it!"
NARRATOR: Words can deceive. Our cars don’t.
NARRATOR: Chevrolet, Find New Roads.
