On this project, my team and I had a very tight schedule (less than a week) to produce a prototype website for loans. Since this was a sub-brand, we decided to use the fish in the KOIN logo to guide us into the "under the water" concept for KOIN Finance.
The idea was to use the diver as a moving asset in the website to communicate and guide the user into how he could get loan, and keep him from "drowning" in a moment of need.
The idea was to use the diver as a moving asset in the website to communicate and guide the user into how he could get loan, and keep him from "drowning" in a moment of need.
Mobile version of the website:
