DJ Kosh, a DC-based DJ from Colombia was looking to
distance himself from other DJs with his style of latin-fusion EDM.
distance himself from other DJs with his style of latin-fusion EDM.
The symbol is derived from Colombian patterns and pre-Colombian
art. They were known to be very experimental and bold in their
artwork. The symbol is modern, experimental, open yet unified with
its connected lines. The red and yellow colors were chosen to reflect
passion and energy — reflective of the brand's main attributes.
