The brief was to look at current trends in Fresh Milk packaging and create/design a new engaging, innovative Fresh Milk packaging. We were challenged to choose the right materials and format of an existing brand or create our own brand of Fresh Milk in a one litre pack size. We had to consider all the functions of packaging and the 4Rs of packaging. The 4Rs being: Reduce, Reuse, Recycle and Recover.

We created our own Fresh Milk packaging and called the brand White Stache. White Stache is a hipster milk brand. We used different moustaches with different names to create different personalities of the milk or even the people drinking the milk.