Pastoral Rebranding

Pastoral Redesign
Pastoral is a Chicago-based cheese, food and wine shop who dedicated to offering the greatest food with the greatest quality. 
Every product from Pastoral is fully handmade and sold in an intimate environment with the utmost attentive and thoughtful service. Pastoral values their customer's experience as well as the naturalness of their products. In this chapter, I have redeveloped the Pastoral visual identity system that could better reflect its brand values comparing to the old one.


Pastoral Rebranding
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Pastoral Rebranding

My approach in redesigning Pastoral's visual identity.
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