The Task
Makro gave us the task of using their social platforms to push customer to their online store to purchase their children's stationery ahead of the new school year.
Makro gave us the task of using their social platforms to push customer to their online store to purchase their children's stationery ahead of the new school year.
The catch: no paid media.
The Idea
#MakroWhatAmI was a fun, mini campaign which drove people to order their kid’s school stationery through Makro Online. Customers entered the competition by first commenting on the Facebook or Twitter post, and then sharing or retweeting the post, thus extending the audience organically.
Each post had a picture of a part of piece of stationery, accompanied with a little riddle for our audience to solve.
If a user answered the question correctly and shared the post, they stood a chance to be one of eight people to win R2000 worth of stationery.
The Results
Over 6 600 likes
Over 4 700 shares
Over 6 800 comments
