With the recent move of the Outdoor Retailer show from Salt Lake City to Denver, we created a campaign to promote our expertise in the industry and to show why we love living in Colorado. As a new member of the Outdoor Industry Association, Skyline's goal is to attract a larger audience of vendors & retailers for OR. The theme of the campaign poses the question “Where do you #RoamBoldly?” encouraging our followers to get outside and find their next adventure.
The strategy is to share our team living their best Colorado lifestyle outside of the office, our favorite go-to hiking trails and engage with our followers on their favorite outdoor activities. The campaign includes posts on Instagram, Facebook, Twitter and LinkedIn - and a website to share our portfolio and exhibiting services.
Below are some examples of the website I designed (using Squarespace), graphics created for our pages as well as some Instagram posts. For a full view of our Instagram account, check out @skylinecolorado
