Kinks, Kurls, & Koil! Adwoa beauty (pronounced Ad-Jua) is the traditional name of the founder, Julian Addo. A name designated for females originating from the Ashanti Day naming system of the Ashanti people, “Adwoa” means born on a Monday. The name also describes one who is philosophical, determined, and filled with intense desire to endure.

There was a need and a voice to be heard in the hair and beauty industry that often neglects African-American women with kinky, coily textured hair. Today, Natural hair products have many hidden chemicals that can harm natural curls. There are a few brands that are making a statement but lacking style or personality within their brand. Every natural hair care brand for African-American women was starting to blend in instead of standing alone and adhere to a clean, modern sophisticated tone behind it.

CK Creative Studio revamped adwoa to be more than a brand but a lifestyle. adwoa beauty is a novel, cosmetic brand that happens to be socially conscience and transparent in their ingredients and practices. adwoa beauty is a cruelty-free brand and leaping bunny certified. As natural hair women and men, the owners have tested everything out there too. They understand the struggle to define your natural curl pattern without crunch and flakes. adwoa beauty wants to encourage their consumers to fall in love with their textures, just as nature intended. adwoa beauty was formulated to focus on a healthy scalp for fast growing hair from root to tip and they have taken advantage of methods for extreme moisture and elongation to deliver happy, healthy curls for all curl types. Packaging and design elements now reflect organic African-American beauty in its natural state.

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