YAMCHA!
Yam Cha is a local slang for Malaysian love to use now a day.Yam Cha is another word derived from the Cantonese language. Yam Cha (饮茶) literally means “drink tea”, it is an act of drinking Chinese tea and having dim sum for the Chinese. Nowadays all Malaysians use the word to mean “hang out” or to have a high tea of sort.Not just a Chinese in Malaysia know Yam Cha this word even our Malay and Indian friend also know the meaning and use it.If we think of chatting，gathering or hang out first think blow in Malaysian mind is YAMCHA! So I use the malaysian slang concept to create a branding for my food truck assignment. The main color of this design is BLACK,WHITE and COFFEE BROWN.
Corporate Identity System
Food Truck Design
Coffee Cup Packaging
Coffee Menu
Letterhead
Project by: Chu Chun Hoong (Louis) of GD97
