3 days, 6 locations, 20 scenes and 13 video vignettes - yeah, we did that.
Hibbett Sports Spring 2017 catalog key art photo shoot in Birmingham, Alabama.
When Red Square Agency contacted us about an upcoming look book, the words they used were bad ass, gritty, dramatic and authentic. We created 2 distinctly different looks, one that is hard light and contrasty, the other that is backlit and soft, with the title from the agency “chase the light”.
We worked with a great talent pool, cast out of Atlanta and Birmingham. The fitness, athletic and lifestyle models included Alexis Sullivan, Cleave Shaw, Libby Feruch, Tyler Kemp, Howard Bell, Izabela Sierdzinska, Joseph Green, Londyn Wynn, Anna Marie Dobbins, Andre Wiggins, Victoria Petrosky and Marcus Wissing. We featured athletic gear from Nike, adidas, and Under Armour. Sports include boxing, training, crossFit, running, yoga, youth sports and fitness athleisure.
You can see a sample of the videos in the gallery on our website, created for social media looping.