Fund a Mental Health Revolution is FUNDAMENTAL 's moto and mission.
FUNDAMENTAL is a continuous crowdfunding campaign to support the research that leading scientists around the world are doing to treat mental health issues with psychedelic-assisted treatments.

I was deeply honored to participate of this noble cause, and interact in the process with some of the brightest minds and most forward thinking scientists of our time.

Our strategy was to tone down the visual language associated to psychedelics in order to make it more institutional and approachable to a general public, while sticking to essential ideas that are core to the psychedelic culture; spirituality, consciousness, awareness, connectedness and self-reliance.








Fundamental Manifesto
Direction, Production, Graphics and Editing: Gaspar Guerra
Music: "The Way" by Zack Hemsey
Meet the Scientists
Dr. Stephen Ross, Dr. David Nutt, Amanda Fielding, Dr. Rick Doblin.
Direction: Gaspar Guerra
Production: Gaspar Guerra and Nawal Studio
Editing: Esteban Duarte @ Nawal Studio
Design and Motion Graphics: Gaspar Guerra
Main Logo and Iconography
Brand guidelines excerpts
Fundamental
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Fundamental

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