P R O J E C T
Y E A R
Design & art direction for Climatethirty, a Bali based apparel brand that emphasize vernacular culture as a contents for their brand positioning and artwork representation. Their brand are into the youth segment market so the identity must be visually bold and straight-forward to represent their solid roots. Beside that, it’s should have a neutral, iconic and simple shape to make the brand look timeless and adaptable in any style.
We collaborate with Betrayer Family to develop several artwork for Climatethirty first article. The illustration created with vernacular theme based on Bali iconic culture like, Barong, Tajen, and Arak Bali.