It's Easter time!
PACKAGING DESIGN
Client: Pick n Pay | www.pnp.com | Market: South Africa | Year: 2016
Vertex GOLD Award Winner 2017
For Easter 2016, Pick n Pay wanted to create a joyful and seasonal communication to speak to consumers.
The packaging design needed to breathe spring and Easter fun and transpose it into the stores.
Since the final solution had to appeal to both kids and adults, it was combined classic seasonal colors with complementary stand-out patterns to make the scenery for our composition. A suite of friendly characters was developed that, together with patterns, brings an interventive style to the package. With a little bit of humor, they become the actors of our Easter stories. A colorful and relatively naive illustration solution, which speaks to children and also delivers on the conventional Easter imaginary held by adults, targets both of the desired audiences.
Creative Direction: Jens Sievert
Design: Inês de Almeida Batista
Account Executive: Margarida Lacerda
