THE BRIEF
Establish Carient Fully Synthetic as the ultimate high-performing, premium quality
synthetic oil of choice for SEC A and A+ By extension establish Carient Ultra as a premium motor oil offering Raise brand awareness, trust, and preference
TARGET AUDIENCE
MALE
28-45
SEC A, A*
These men of achievement may live in the Orient but their personal benchmarks are set by the Occident
TARGET AUDIENCE INSIGHT:
I measure life by the milestones of success BUT I can only achieve success when everything around me matches my drive
PRODUCT USP
PSO’s Carient Fully Synthetic with Ai Formula Gives your engine the ultimate protection even when it’s switched off
ABOUT THE BRAND
The Carient User is a cut above the rest. He is used to the very best that life has to offer and nothing less. He wants to stand out and be a trendsetter. Much like in everything else, he wants the very best drive his car can offer and he knows that the only oil that can unlock his engine’s potential and enable his journey to success is: CARIENT
BIG IDEA
THE JOURNEY TO SUCCESS
TVC IDEA
CHOICES THAT DEFINE SUCCESS
The success of your drive is directly dependent on the success of your car’s engine. And the performance of your car’s engine depends on what you put in it. PSO’s Carient Fully Synthetic lubricant preempt the needs of your engine to give you the ultimate success in your journey.
THE PACKAGING
Route 1: Symbol of success
Route 2: Roar for more
Route 3: A touch of class
PRINT CAMPAIGN
The only choice in motor oil that matches your refined taste.
PRINT/BTL EXECUTION
PRINT AD
OUTDOOR
POINT OF SALE
PRODUCT DISPLAY
ANIMATED OUTDOOR
CREDITS
Client: PSO
Agency: Interflow Communications
Director: Asad ul Haq
ECD: Sarah Moquim
G.M: Mahgul Javed
Account Manager/Project Lead: Abdur Rahim
Director of Design: Muhammad Babar
Concept Writer: Hania Masood
Art Director: Muhammad Moazzam
Art Director: Khurram Siddiqui
Associate Art Director: Muhammad Saqib
Visualizer: Sohaib Hussain
