Client
Ndaimart, a car dealership and automobile parts shop in Nairobi, Kenya. With it's maiden location along the dealership-heavy Ngong Road, Ndaimart strives to create a unique car shopping experience for the young urban working-class Kenyan. Ndai is Nairobi slang (or Sheng) for a car.
Task
Create an identity system that communicates the brand's values, vision and uniqueness to the target market. The system should also be consistent all through, from the two logo designs (Ndaimart and Ndaimart Parts), to their applications.
