I start my project with identity for the French bakery. I have gone towards associations, according to target audience. I found, that major customers of bakery are the people working at offices in city centre. Thus I have decided to use idea of morning, spirit of France and batch smell. It is shown through subdued color which reminds morning mist, typography which represents refined soul of France and the invoice of elements of corporate identity towards to show feelings of fresh bakery and feelings of working process on bakehouse .