To create branding and logo design solution for a newly created bagel fast food store called “Bagel Science”. This brand specialises in selling homemade bagels featuring various ingredients, that will appeal to a wide range of customers at all age ranges. The products will be sold in a mixture of locations from within a store to a stall at local amusement parks. These locations will be established further in the next few months.
The following are unused concepts developed based around using either icon or letter based solutions, these were mainly and experimentation on using texture to create significance within the design itself.
The chosen concept is designed around using nothing but ovals and circles to create an icon that represents both the words “Bagel” and “Science”.