OBJECTIVES:
Timberland needs a comprehensive launch campaign which will be initiated with effective communicationinterventions to create optimum hype and awareness of Timberland’s epic launchin Pakistan
It requires a supportive positioning strategy to communicate the desired message to the right audience
It must have an effective Activation Plan in sync with the global positioning strategyfully-equipped with activities in both ATL & BTL mediums
It should use a broad Social Media Plan to find more customers, boost their reputations, andultimately drive more sales
It needs to undertake CSR activities with maximum outreach to build up optimum RFC
Timberland needs a comprehensive launch campaign which will be initiated with effective communicationinterventions to create optimum hype and awareness of Timberland’s epic launchin Pakistan
It requires a supportive positioning strategy to communicate the desired message to the right audience
It must have an effective Activation Plan in sync with the global positioning strategyfully-equipped with activities in both ATL & BTL mediums
It should use a broad Social Media Plan to find more customers, boost their reputations, andultimately drive more sales
It needs to undertake CSR activities with maximum outreach to build up optimum RFC
