NAA STUDENT 2016
BOOTH DESIGN
Our messaging this year was "Clear the Clutter". Property managers use messy, paper-driven methods to finish their roommate matching for student housing every year, and the Entrata platform provides a method for roommate matching that is much easier. We wanted to create a visual that showed attendees the answer was right in front of their eyes. The decoder glasses (Entrata) helped wash away the mess, helping the attendees look passed the red roommate matching cards (the problem), revealing the solution ("Clear the Clutter" messaging).
Mockups/Concept
Over 1,500 student cards were created and installed individually on the wall to give the booth an authentic messy/cluttered feel. A portion of them were part of the main hidden message, and others were placed at random. Thorough planning was needed to make sure the messaging was readable to guests once installed.
Installation
Final Result
TEES
I worked with the design team to develop a fun t-shirt giveaway. The decoder glasses revealed secret messaging
on each shirt. The theme spanned two different events, one for marketing and one for student housing.
on each shirt. The theme spanned two different events, one for marketing and one for student housing.
Final Result
PRE-SHOW MAILER
The team collaborated to create a fun, student themed mailer to create hype for the event.
