The Salvation Army asked us to increase awareness of their Legacy programme, where they encourage people to leave money to The Salvation Army in their will.

People often don’t realise what a difference this type of donation can make to the lives of others. So we wanted to show them. Using a heartbeat that flat lines and then transforms into an illustration of someone achieving their dreams, we show that when you leave us in your will, it’s not the end of your story – it’s the beginning of someone else’s.