The brief,
L'Oreal Shopper Solution Ideas
When it comes to hair color, women have lots of questions: Will it work well with my natural color? Will it match my eyes and skin tone? Is it in or out of style?
These questions are crucial at point of sale because they influence purchase. Let’s help women get the answers they need by creating a solution that will allow them to imagine how different types of hair color would look on them.
The solution
L'Oreal Hair Color Selector, proposal
Designed with an LED touch screen, it brings to life different hair colors through a realistic 3D rendition of a woman. We can have her talk about L'Oreal hair color products, highlighting its benefits, even giving tips about hair-care.
How does it work?
Place product on scanning sensor down the screen, Sensor detects product code, Hair color is applied to woman on screen,The hair color changes depending on the scanned product
On the touch-screen, users can have the option to change her skin tone based on their own skin color.
Credits:
Client: L'Oreal
Agency: KD Marketing
Creative Director: Reine Naoum
Art Director: Mohamad Abdi
Copywriter : Joseph Garriceta
Thanks.
