A vibrant campaign for a vibrant product.
The new HELLA K-LED was reinvented from scratch and is now even stronger and tougher than ever before. This spirit is also reflected in the product name „BLIZZARD“ - that gave us the main idea for the new campaign.
Inspired by the work of Azuma Makoto we took the K-LED and froze it into a solid block of ice. To prove it's toughness and to create an outstanding and long lasting image.