The objective of this project was to show that we can alleviate poverty by providing education, food, healthcare and skill training to the needy. Typographic wordplay was applied to fuse together “POVERTY” and “OVER”, therefore implying that poverty will be over if we follow this route. The client, The Noor Project (TNP) is a charity that provides these four facilities at their centers. Silhouettes were used to intensify the impact of the visuals. The extended hand is denoting the receiving end. Hence, when a poor person receives through TNP, their poverty is on the path to being eliminated. A diagonal composition was used to create appeal.  The eye travel across the artwork and takes in the act (of receiving the service) and its impact (text that shows a better future). It is hoped that these powerful images would motivate people to donate to the organization so they are able to provide to those in need.