Capitec believes that they are the best bank in the business (with a good few awards to back this claim!) and that by helping their clients bank better, they can effectively help them to live better.

This TVC demonstrates the way in which "better banking" practices can help you to ultimately live better.

Statistically this TVC outperformed all of those released by Capitec competitors at the time and helped them reach the 9 million client mark.
TVC
Published:

TVC

Integrated brand campaign for Capitec Bank

Published:

Creative Fields